We caught up with AGEIA at DigitalLife to see what's new and were surprised to see that some big announcements have been made, including inclusion of their PhysX PPU in Dell's latest XPS M1730 notebooks. Techgage have continued their coverage of Digital Life 2007 and Ageia.
Are they doing it right? You be the judge. Intel hopes that these new brands will not only leverage the strong Core 2 brand but also make it less confusing for the consumer. These new brand names will come into effect on the first day of 2008. From the Centrino mobile platform to the Itanium 2 server processors, Intel will revamp and consolidate their product lines under these new brands. We just heard from an anonymous source that Intel will be rebranding their processors in 2008. Intel is set to rebrand processors in 2008.